Our Services

Results. Focused.

Qessential Research uses a sophisticated approach to finding the exact insights our clients need to drive their medical technology, pharmaceutical, and life science businesses. We call this methodology Market Wisdom.


Market Wisdom allows us to pinpoint and recruit the best healthcare thought leaders who have the knowledge we desire. It also helps us analyze this complex information quickly and focus on the most actionable information, which lets us lead our clients to make smarter business decisions.

 

The combined forces of our Adaptive Recruitment team and our Observant Research team deliver Market Wisdom level results every day.

 

ADAPTIVE
RECUITMENT

Finding the right market research respondents can mean the difference between gaining real knowledge and wasting real resources. When the Qessential Adaptive Recruitment team fields your study, they use one of the most comprehensive health care provider databases in existence paired with their flexible recruiting process to find the best respondents to meet your study’s needs. If they can’t find the right individuals for you, they don’t exist.

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OUR EXPERT NETWORK

Q-Select

Our network includes two million U.S. healthcare providers, administrators, and allied health professionals across dozens of specialties and sub-specialties.

Clients have selected our network of experts over other sample sources because of our high quality. We have custom-built our network over more than 20 years, which has allowed us to develop relationships with them. Many do not participate in market research studies outside of Qessential. In fact, 50% of our study respondents do not belong to any panel, making our sample frame much larger than the competition.

 

 

 

Additionally, our deep understanding of the way these healthcare experts think, behave, and respond allows us to guide our clients to sample markets more effectively and successfully accomplish their market research goals where others often fail.

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OUR ADAPTIVE PROCESS

Custom-Selected Respondents

Every one of our projects is custom-built. That allows us to work hand-in-hand with clients to find the exact experts needed for every phase of research.

  • We work with clients to develop a screener which will identify the ideal respondents for the specific study

  • All potential respondents are screened by members of the Qessential team, and screener data is assessed in real time to ensure qualification and quota requirements

  • Our recruitment process is opt-out rather than opt-in, which allows us to reach out to everyone in a particular specialty or market segment instead of just a limited sample

  • Throughout the recruitment process, clients receive regular progress updates, including screener data for all respondents

  • This high-service process is so powerful that many other research firms come to Qessential when their projects require solid, defensible samples

OBSERVANT RESEARCH

Asking the important questions yields the essential answers. If your market research project is not designed to meet your business objectives, it will miss the mark and won’t deliver usable data. The full-service Qessential Observant Research team takes on difficult projects and produces top-notch results that make business decisions easier. With the team’s focused and methodical approach, they’re prepared to find that elusive answer you're looking for.

 
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WISDOM FOR HIRE

Real-World Consultants

Our teams have worked in medical device and pharmaceutical market research for decades. We know the technologies, the metrics that matter, and ways to ask questions that will elicit the deepest responses possible.

We are experts in qualitative, quantitative, and mixed methodology studies, having run hundreds of successful research projects on behalf of clients within the United States and globally.

Our teams are razor-focused on providing insights that will provide the most client value with tangible recommendations that can be executed in the real world.

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ANALYSES THAT MATTER

Advanced Analytics

We uncover important findings from complex patterns using rigorous data analysis and observant analytic techniques, including:

  • Choice Modeling & Conjoint Studies

  • Price Point & Sensitivity Analysis

  • Market Segmentation

  • Patient Flow Modeling

  • Market Sizing

  • Factor Analysis

  • Stated vs. Derived Importance

  • Key Driver Analysis

  • Competitive Perceptual Mapping

  • Correspondence Analysis

  • Messaging Effectiveness Studies

  • Brand Equity Assessment

MEDICAL
EXPERTISE

Our extensive medical focus gives us a competitive advantage. Our experts can ramp up on new projects quickly, understand the complexities of various diagnostic and therapeutic technologies, and deliver insights that, instead of just uncovering more questions, provide true reality-driven answers.

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KNOWING WHERE TO LOOK

Deep Medical Experience

It's a complex healthcare world out there. Our clients conduct market research studies with confidence knowing our team has the experience in their therapeutic categories.

 

While we have conducted research in all the medical disciplines, we have deep experience in the following areas:

  • Cardiac/IC

  • Critical Care

  • Gastroenterology

  • Neurology & Neurosurgery

  • Orthopedics

  • Pain/Spine

  • Primary Care

  • Pulmonology

  • Radiology/IR

  • Rare Diseases

  • Surgery

  • Urology

  • Women's Health

  • Economic Customers

  • Patient Needs & Journeys

  • International Markets