What We Do

A final report is the end result of a timely process that provides multiple opportunities for cumulative learning. Learning brings vital power to strategic recommendations which enable decisive action in the marketplace.

Our final reporting slides include summary slides of the highest quality. Our goal is to create reporting deliverables that can be shared directly with your internal decision makers, without having to re-work content.



This Data Session involves:

The interim Data Session is a crucial step in the quantitative reporting process that distinguishes our approach from that of other firms.

  • An in-person discussion, typically taking place 1-2 weeks after study close

  • A PowerPoint presentation of  all survey results

  • A data review that ties results to business strategy

  • An exploration of additional analysis options

The final report goes beyond merely presenting results in the form of charts and illustrations. We make certain the data tells a story, and that the results are actionable. We do this by incorporating a Key Takeaways section that includes both an Executive Summary (what was learned) and Strategic Implications (what actions can be taken based on what was learned).


For a qualitative research study we debrief within 2-3 days after data collection ends. During this discussion, we review key themes and findings that emerged from the research. This discussion allows us to develop a report that integrates results with business strategy, resulting in a richer, more comprehensive report.

We make two types of qualitative reporting available to our clients:

  • Summary Report: Focus on the key findings from the research, with an emphasis on the executive summary and strategic implications. 

  • Full Report: Includes the summary report, with additional details and slides on key sections from the discussion guide, supported by extensive quotes from respondents.

We also gather numeric data whenever possible in our qualitative research, allowing us to develop further insights that support what we have heard. Rating scales and ranks of message testing or product concepts, for example, allow for better understanding of the voice of the customer. With careful attention to research design, we employ nonparametric statistics for small sample sizes that will allow hypothesis testing and provide even greater insights.


Let us show you how Essential Reporting can make a difference in your organization. Managers and colleagues alike will value these timely recommendations and key actions that allow you to take concrete steps toward greater marketplace success.


Essential Reporting

Essential Reporting brings insights to life. How we share what we learn is as important as what we learn.