Case Study: IDIs / Brand awareness among nurses

Question. A medical products manufacturer needed to understand brand value perceptions of it surgical disposables among operating-room nurses.

Answer. Qessential designed and conducted a booth survey at the Association of Operating Room Nurses (AORN) meeting. The study was designed by Qessential to be administered at the meeting but also be used to update a previous study. Data was uploaded into Statistica for analysis and crosstabulation.

Results. Using the data derived from the study, the client was able to measure the effectiveness of its efforts to strengthen branded relationships with end-users using color and various designs, allowing the client to justify further branding efforts.

  » back to quantitative research page