Case Study: Mail survey / Rare blood disorder

Question. A major pharmaceutical wanted to learn more about patients with a rare blood disorder to assist in its services, communication, and satisfaction of patients taking its medicine.

Answer. Over a two-month period, Qessential developed a mail survey for distribution to the entire patient population database. Qessential created the survey pack, including a letter, survey, and business reply envelope tailored to these patients.

Results. Nearly 960 surveys were completed, delivering a response rate of nearly 40%. These survey results were compared to a prior 2001 survey to determine client satisfaction over time.

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