Case Study: Phone survey / International cardiac study

Question. A medical device company needed to understand the pertinent product applications, pricing and market barriers in North America and Europe as soon as possible.

Answer. In an accelerated time period of two months, Qessential conducted a phone survey with anesthesiologists and intensivists in the United States, Canada, France, Germany and the United Kingdom. Qessential handled all recruiting in-house, which included letters, faxes, e-mails and phone calls to potential participants, which were then screened prior to entering the study. Pre-screened physicians were (immediately or scheduled for later) surveyed by in-depth interview. Progress was monitored by the client daily.

Results. All recruitment goals were met, even within this very tight timeline.  All data collection and analysis was accelerated and streamlined, and a final report, including summaries of all interviews was delievered on time for final analysis by the client.

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