Case Study: Focus group / Interventional radiology

Question. A medical technology company needed to understand the perceptions of their company and products by thought leaders in the interventional radiologists and interventional neuroradiologists.

Answer. Qessential conducted a full-service study to gather opinions on marketing strategies from an advisory board of thought leaders in an all-day focus group. The Qessential team developed a discussion guide, recruited participants, arranged for travel for the group, moderated the focus group, and reviewed discussion group tapes and a final report.

Results. The client was able to determine the current perception of their company, which allowed them to develop near-term goals for distribution and marketing.

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