Qualitative Research
Qualitative research is all about listening. Listening to our clients, listening to specifiers and prescribers, and listening to market changes and technical trends.
Our interviews and focus groups adjust in real time to uncover real answers; sometimes revealing new, essential questions.
Access to world-class physicians is facilitated by our commitment to confidentiality and our high ethical standards. Our experience comes from thousands of interviews and group sessions with physicians, surgeons, and other decision makers in nearly every medical specialty from hematology to neurosurgery and nephrology to cardiology.
Our most recent qualitative projects include:
• Focus groups
• In-depth interviews (telephone & in-person)
• Booth interviews
Factoid
The owl's ear openings are directed forward which focuses sound waves into its ears. Strangely, an owl's ear opening on the right is higher than the one on the left, delivering sound from a slightly different angle and causing the owl to hear in 3-D. Experiments have shown this sense to be so effective that barn owls can locate prey in total darkness by hearing alone.
Case Studies
