Brief Biography:

Isabelle Smith, Senior Project Director

Isabelle Smith is a Senior Project Director with Qessential and has over 12 years of project management experience, with the past 3 years focusing on market research.  She holds a BS in Business Management from Rivier College. Prior to joining Qessential, Isabelle was a project director for TideWatch Market Research and Consulting managing studies for key Fortune 500 clients primarily in the healthcare, consumer packaged goods, and entertainment sectors.  Isabelle is skilled in both qualitative and quantitative research methods, particularly studies involving international participants and large-scale trackers.  In addition to leading projects, Isabelle is an executive interviewer, having conducted over 100 in-depth interviews with consumers, physicians, and employers.  Prior to TideWatch, Isabelle managed key inter-departmental projects for UnitedHealthcare.

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