About Qessential

The owl. Traditionally, it's known to symbolize great wisdom, acute hearing, and remarkable vision. What you may not know is that the owl also has historical significance. Dating back to 2980 B.C, the owl has been used in Egyptian hieroglyphics to symbolize the healing power of medicine. The Greek physician Galen found a way to use owl's blood mixed with wine to treat asthma. Athena, the Greek goddess of wisdom, carried an owl on her shoulder to help reveal unseen truths to her. Why we associate ourselves so closely with the owl as an icon goes deeper than the obvious. For us, it characterizes the true nature of our work in the marketplace.

Qessential Medical Market Research has an intense focus, a keen vision and the ability to hear the deeper story from healthcare experts. These traits enable us to find the nuances in new product adoption, loyalty and referrals that can make a profound difference in the quality of our final analysis. In effect, our methodology has attuned our natural abilities so we can distill and better understand the behavior of people in medicine, translating to more impactful intelligence for you.

How do we get there? Our approach is simple and direct. We provide responsive, personal attention to each research project by having seasoned, senior executives lead every assignment. This helps us better pinpoint the right questions to ask, which helps us hunt more precisely for facts in the specialty pharmaceutical, biotechnology, and medical device marketplaces. The result is honest, true answers to tough questions.

Seeing. Listening. Interpreting. Answering the Essential Questions.